Planning your negative space is important, especially if you’re like me and you’d rather just jump right in and let inspiration hit you when the time is right. In the design world, white space is the empty space around design elements on the page. Shipping company, BMS United, have a strikingly unique approach to their web design for their industry. The answer is that, like everything in web design, without practice, it’s going to be difficult. Leaving some room for your text and images to breathe will help your design look less cluttered. Our free wireframe tool can help you get started. We’ve included it on this list because it’s a great example of how whitespace doesn’t just need to be white. The content on their homepage makes intentional and drastic, sporadic use of space and a grid system comprising imagery and text. To reduce margin size, try including one idea per paragraph. The macro white space is carefully thought-out to capture the user’s attention at the top left hand corner. In graphic design, “white space” refers to the space that surrounds the elements. The colors stand out strongly against the background to show-off Pocket Penguin’s vibrant and charming brand personality. This image purposely occupies most of the screen to leave an impression on the user and combines with a CTA to “shop now”. A company’s white space encompasses all potential activities not addressed by its current business model. The unorthodox position of the title and navigation links is made all the more curious because there are so few competing elements on the page. By using as few distractions as possible, that idea is powerfully conveyed to visitors of the website. Negative space is now an object to be interacted with – you can even see it seems to have a shadow on the pencil, heightening the sense of it’s realness as an object. In contrast, the rest of the page is delightfully simple, with a logo, mere search bar and an almost-hidden navigation menu tidily arranged in each upper corner of the UI. They follow that up with a striking black CTA button to view their list of homes available. White space can be any area within a design that is free from text, images, or embellishments. “White space can be divided into micro and macro space.” Eugen: White space can be divided into micro and macro space. It was cre… A cluttered UI is the web equivalent of white noise: nothing stands out. A cluttered UI is the web equivalent of white noise: nothing stands out. However, it’s not quite clear if their consistently out of stock products are a continuation of this minimalist idea! Occasional splashes of color draw the user’s eye to various parts of the page that feature interesting information. Micro white space is the space between those smaller elements: between letters, words, list items, between an image and a caption. The absence of content is what draws the eye towards content. White space is an important part of your design plan. While Blackballoon’s white space design certainly makes it easy on the eyes, the general intuitiveness, not to mention the navigation could be improved for the user’s sake. Which content is the most important, and which can you keep for another page? Finding the white space in your market is about identifying market opportunities in your industry that your business is capable of meeting. To reinforce the idea of quality and sophistication, all the user sees when they first enter this page is the baroque-style logo copy which highlights the luxury nature of the Seedlip and intentional white space. They also make use of white space design to guide the user’s eye down the page in a Z pattern of scattered images and text to provide the user with a sense of discovery. It makes the user feel at ease, which is how they want their customers to feel in the kitchen. Whether you are sketching out ideas the traditional way or the digital way, you’ll want to have some pre-planned idea of what you want to create. Below the hero image is Avery’s mission statement, and further below that are two slim columns of text, rather than one long one, describing the services the agency offers, followed by an image gallery to showcase Avery’s portfolio. Meanwhile, captivating, dynamic imagery sits cosily tucked away to the right of the screen, making it noticeable but not distracting. The immediately leaves an imprint on the mind as it stands out in stark relief against an otherwise white background. In other words, it reduces the amount of cognitive load placed on the user, which in turn reduces the bounce rate. The Gestalt principle of proximity maintains that users associate closely-related elements to have similar attributes. This indicates that whitespace should not be … Atomic Design is a way for design teams to create new products with a calculated and controlled approach. We leverage whitespace heavily in our site (linked on my name) at LoudNoises. White space Examples: Wistia . However, with the hero images that adorn the homepage of containers and offices, it soon becomes clear that isn’t the case. Progressive Punctuation is an online showcase of unused punctuation marks that could drastically improve our online communication. Many images link to the same page, but give the impression of linking to something different, which is a big no-no in UX design. This is particularly useful when literally displaying code, which benefits aesthetically from some formatting (and some time is absolutely crucial, as in white space dependent languages!) For example, point number one might be the logo, number two might be the navigation bar, number three might be a hero image, number four a text paragraph and so on. Alternatively referred to as spacing or whitespace, white space is any section of a document that is unused or space around an object. It is the space between the layouts, lines of paragraphs, between paragraphs, between different UI elements and so on. Snowbird Inconsistently applied white space may appear careless, while properly aligned elements can make your design feel cohesive and sophisticated. Who knew there was a punctuation mark to convey irony? Within the first second of landing on their website, the user might be forgiven for thinking they’ve landed on someone’s design portfolio. White space, less commonly known as negative space, is crucial to a website’s UI layout. Find out in this guide! To showcase their products, they made sure to center their images and text paragraphs, leaving plenty of lateral margin space, making the text easy to scan for the user. Without white space design, brilliant artwork goes unnoticed, all elements are smothered and graphic design drowns in a puddle of itself. Active whitespace is an intentional use to create structure and flow of a page. For the content on your website to really shine, you need to follow the best practices of white space design. This can reduce the user’s comprehension because all the elements and any text will seem disconnected, making the page harder to scan. Had there been more text then this convention may not have worked as well. In web design, we refer to it as “white space”. If white space is ineffectively used, it can actually do more to harm your design than help it. They place an emphasis on the simplicity their products and services can bring to the lives of their users by utilizing plenty of white space in their website design. This helps improve the readability of your paragraphs and makes the text more easy on the eyes. Ensure paragraph column widths and margins aren’t too wide. Using a website wireframe will help you nail down your white space design and determine the correct quantity of spacing and padding around each element. Their smart use of negative space is necessary in order to convey the message of each of the non-standard punctuation marks. Examples The White Space Product Development Challenge is a midwest inter-university competition created to strengthen students’ knowledge of design methodologies in product development and provide opportunities to interact with companies and industry professionals Here are some examples of white space maps. The sense of simplicity and absence of graphics and text is what contributes toward a richer, deeper and more complex artistic expression. Designers love it because it can help create grouping, add emphasis and improve legibility. Each of the three types of elements are separated with considerable but equally-proportioned white space, followed by a large hero image that occupies the rest of the screen. Would you mind taking a look and giving us your feedback? White space, less commonly known as negative space, is crucial to a website’s UI layout. Typically, the default margin for a word processing program will be set at 1” on all sides which in my opinion is larger than should be used on a resume. Just as you want to avoid cluttering the page, you also want to avoid a spartan effect on your website UI. Though planning uses up time that we could spend designing, it is completely necessary if you want to create a design with effective white space. Squarespace uses very few UI elements on their homepage but, in spite of these limitations, the user has everything they need to understand what Squarespace is all about. We’re constantly iterating and looking for valuable feedback! Use white space design to help guide your users’ eyes. Woven Magazine takes an interesting approach to their white space design. Here’s why white space is a subtle principle and how it can help boost the impact of your designs. Many companies are reluctant to enter any white space because of the unknowns. Refreshing! Assign a square or rectangle … Examples might be simplified to improve reading and learning. Lately we can see that more and more designers are realizing the importance of creating clean designs, designs that are user friendly and that take advantage of white space. Your email address will not be published. A rather new concept can be difficult for people to get their head around; using white space design, Seedlip expresses their USP clearly and concisely with one simple line of copy.